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“People want the other person [they meet] to be real and not just some online façade,” she says.For some reason, apps are more sharable in online dating.You wouldn’t generally talk about Match, but on Tinder, you’d just show it around and talk about the experience.” How do these dating platforms grow?“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.
Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.
Sixteen years later, he’s the vice president of brand marketing for that startup, e Harmony, which is now one of the most successful and largest subscription-only dating websites on the market How did e Harmony grow from a startup with no users to a mammoth with 45 million users? In fact, things were pretty bad in the first couple of years, Langston says, as the company relied solely on PR and online marketing and could initially only manage a “small trickle” of users.
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